Copywriter. Content Producer. Creative Resource.
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SUI Gifs & Graphics

Simplified User Interface

To significantly reduce the amount of time and effort spent capturing site experiences through video and static screenshots (in 8 languages to boot), I moved to a Simplified User Interface (SUI) format. It made the content more evergreen and reduced the number of screenshots required for a large-scale global product update by 87%.


Customers were tasked with choosing which product they wanted to access.


This gif directs customers on how to switch their search engine.


Here we are illustrating how customers can compare multiple candidates and return to search results.