Copywriter. Content Producer. Creative Resource.

My Story

b. 1986, HK.

Every copywriter has a story. This is mine.

I was about seven years old when I started planning my future. At that time, I figured that I’d finish school and make "the big move" to live at my dad's office. It was going to be awesome. I’d photocopy into the wee hours of the night, shred paper like there was no tomorrow and staple so many things together. 

As time passed, a future filled with office supplies started losing its appeal, becoming a close second to other career aspirations. I remember my dad saying, "If it doesn't feel like work, it's what you were meant to do." And I used that logic to narrow down my options. 

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Professional roller skating, manning the pumps at a gas station or, like many kids of my generation, landing a starring role on Full House, were all under serious consideration at some point. Luckily, one of them actually panned out. I lived the dream for a few summers – pumping gas at a marina.

The fumes got to me though and, by the time I headed off to college, I set my sights on the advertising field. I was the kid who liked watching TV commercials as much as the shows they interrupted. But magazine ads were my personal favorite. The way a simple ad could change how I saw a product, a person or myself was pretty powerful. I knew I wanted in on that.

I decided to pursue a graphic design degree, but soon I caught the copy bug from a creative writing course I took as an elective. Of all of my classes, that was the one I looked forward to the most. I just loved the process. I'd spend hours crafting just the right line to open a story and weeks mapping out the perfect ending. Writing didn’t feel like work, so I went with it.

I changed my major to creative writing, minored in studio arts and just a year after receiving a bachelor's degree I earned a master's degree in integrated marketing communication. Then, I was ready to write for a living.

After 13 years as a Copywriter, I began craving a larger piece of the creative process. So, I jumped at the opportunity to become a Senior Content Developer within Monster’s Customer Success team. In my time there, I turned ideas into visual concepts, developed internal and external trainings from the ground up, and helped customers find success with their solutions – all while flexing my writing, design and video production skills every day.

The best part? It still doesn’t feel like work.
It must be what I was meant to do.